
Appleism is a New Religion
Welcome to Appleism – the religion that is Apple.
By David Kuo, August 22, 2008
For decades we have heard of the “Cult of Apple” and the “Mac Cult” - the relatively small group of slavishly devoted technology fanatics obsessed with Apple and its pontiff, Steve Jobs. These “cultists” were typically artsy, creative types, who sneered at anything Microsoft and “Windows” because Windows was a shamelessly pathetic rip off of Mac’s operating system and because Microsoft “had no taste” – as Jobs once sermonized. And so people bought into this idea of the Apple cult.
Apple isn’t a cult anymore, it has become a full blown religion with scores of millions of followers. The frenzy around the iPhone brings to mind the clamoring throngs that greeted Jesus at the height of his ministry.
There are many, many different tests for what makes something a religion. They range from belief in a higher power to sacred rituals to moral codes to sacred places. In every instance Appleism passes the test.
Religions are based on some belief in a higher or supernatural power. Meet Steve Jobs whose story is supernatural. He started Apple with a friend in his parent’s garage and by the time he was 30 was running a multibillion company that had revolutionized computing. Then he was tossed aside, sent to the desert abandoned and despised. Apple slowly sank. At a moment when the company, er, faith, was near its end Jobs returned – the Second Coming – and brought salvation (also known as the iMac, iBook, and iPod). With the introduction of iPhone, however, Appleism may be outgrowing even Jobs with a belief in the power of Apple in and of itself. Apple has become its own deity.
- SINGLE PAGE
- «Previous
- 1
- 2
- Next »
Rating:

Comments
| Displaying 1 - 10 of 10 Comments |
Richard Ramirez
August 25, 2008 3:57 pm
What about the "closed" nature of the network .... you must be a member to be "saved" .... what about when you "pray" ... like for your data to be there after a synch ...... what about "Jobs" and "Job" ..... Appleism even has a Old Testament harbinger .... the long journey before restoration .... finally the very name "i" .... a devilish sense of aggrandisement!
Doug P
August 27, 2008 1:36 pm
I didn't realize until reading your article that Steve Jobs went into management two years younger than Jesus.
Michael Heath
August 27, 2008 9:08 pm
You forget about the Apple dogma. It's a book titled "Apple Magic" published in 1989. I own a pristine copy. These sacred scriptures captured the fervency of the Apple employees and evangelists. Speaking of evangelists, there were actually employees or people associated with the product line who included the word evangelist in their title!
Here are some of examples of the sacred scripture:
Apple magic means creativity, diversity, and challenge
and
To reach the unknown universe of mystery and the future of the young generation. (I think they need a King James Version, literary it's not.)
Here's a little Mao thrown in: As part of the worldwide manufacturing employees, I shall work hand-in-hand with my colleagues for a brighter future for Apple.
All kidding aside, while I never lost my Midwestern secularist pragmatism, I loved the atmosphere and the people and miss working there, I never met more smart people in any one organization.
Anonymous
October 12, 2008 12:58 am
Too many people using Apple products. Sony is much better than Apple.
------------
supreme buy - keyword elite - seo elite - water4gas - fat loss 4 idiots - rocket spanish
Anonymous
November 3, 2008 7:17 am
Too many people using Apple products. Sony is much better than Apple.
------------
phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex,phone sex
Anonymous
November 3, 2008 10:24 am
.
Anonymous
November 3, 2008 10:24 am
.
Anonymous
November 3, 2008 10:24 am
.
Anonymous
November 3, 2008 10:24 am
.
Anonymous
November 3, 2008 10:24 am
Too many people using Apple products. Sony is much better than Apple.
----------
supreme buy - keyword elite - seo elite - water4gas - fat loss 4 idiots - rocket spanish
Most Popular
Culture11 Poll
Where do you get the majority of your news?






















